Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages. Search engines extract microdata to provide rich search results (rich snippets).
Attributes used: itemscope, itemtype, and itemprop.
HTML Microdata and SEO
Add structured data directly to HTML markup using Schema.org vocabulary.
Key Takeaways: HTML Microdata and SEO
Mastering HTML Microdata and SEO helps you write clean and reliable HTML code. Follow standard conventions, test edge cases, and keep logic simple. Try running the code example below and complete the exercises to build confidence.
HTML Microdata and SEO Code Example
HTML<div itemscope itemtype="https://schema.org/Product">
<h2 itemprop="name">Wireless Headphones</h2>
<span itemprop="offers" itemscope itemtype="https://schema.org/Offer">
$<span itemprop="price">99.00</span>
</span>
</div>Output
Structured product metadata parsed by search engines
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